The Unknown Known


Inspired by, but not about this ‘gentleman’…

The more I examine cyberspace, the more I appreciate succinct communicative, engaging WRITING.

It underpins everything and is becoming exponentially undervalued.

So last night I attended a forum ‘discussion’ by 4 guys dissecting the benefits, or not, of web vs native apps.

What the ?

How best to engage your audience, your client, your customer with new technology.

So why was I there you may ask? Cyber Anxiety?  Well yeh but nah…

I have a nasty nagging habit of hunting down and tackling the Known Unknowns out there.

Special thanks to my daughter Victoria who assists me in the hunt and recently introduced me to Dr Anne Kerwin and Maryls Witte and their ignorance map (apologies for the size of the font)…


Ok so there’s lots of things I know I don’t know. Well I don’t actually know them…but I know there’s a lot of stuff out there that other people know that I don’t yet. (refer to web vs native apps)

Known Unknowns

But I’m not gonna shoot myself just yet because there’s a few things I didn’t know I knew.

Which brings me to my title  Unknown Known.

You know…the thing you knew you didn’t know you knew (mainly because you thought it was common sense, right?)

Well very often it ain’t ! (did I tell you how good a writer I was?)

Very often that Unknown Known is Intuition, or a Feel for something, or an Innate Judgement…maybe it’s Emotional Intelligence?

Anyway, here’s what I learnt I didn’t know I knew by listening to these cyber specialists in communicating and engaging with your market.

Writing communicative meaningful text underpins anything and everything the cyber geeks are telling, and warning us we don’t know yet.

However, they don’t know what they don’t know

Unknown Unknowns

Now this is the scary zone. (remember Rumsfeld?)

They know what they know. But they are really bad at communicating it.

And they don’t know they are bad at it.

Sorta like the guy that knows everything, but that’s all he knows. Met em?

And that’s why they are considered geeks.

It may well be the definition of geek,

1.  A person regarded as foolish, inept, or clumsy.

2. A person who is single-minded or accomplished in scientific or technical pursuits but is felt to be socially inept.

Although I kinda like this one too

A carnival performer whose show consists of bizarre acts, such as biting the head off a live chicken“.

Take a bow Alice Cooper…(although we all Know he didn’t…don’t we?)

Ah the Unknown Unknown.

Who knows

I think you do

Trust your intuition

The Known Unknown.

Over to you Colonel Rumsfeld.



4 responses to “The Unknown Known

  1. Fall in love with learning. That will cure a potential tortiuous self analysis of what you think you know, or don’t know, or don’t know what you don’t know.

    The more you know, the more you realise you don’t know.

    BTW, I am attracted to people who are comfortable with their unknown knowns. They are intriguing. Conversely, those who are hell bent on informing you of what they know are dreary. : )

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s