The more I examine cyberspace, the more I appreciate succinct communicative, engaging WRITING.
It underpins everything and is becoming exponentially undervalued.
So last night I attended a forum ‘discussion’ by 4 guys dissecting the benefits, or not, of web vs native apps.
What the ?
How best to engage your audience, your client, your customer with new technology.
So why was I there you may ask? Cyber Anxiety? Well yeh but nah…
I have a nasty nagging habit of hunting down and tackling the Known Unknowns out there.
Special thanks to my daughter Victoria who assists me in the hunt and recently introduced me to Dr Anne Kerwin and Maryls Witte and their ignorance map (apologies for the size of the font)…
Ok so there’s lots of things I know I don’t know. Well I don’t actually know them…but I know there’s a lot of stuff out there that other people know that I don’t yet. (refer to web vs native apps)
But I’m not gonna shoot myself just yet because there’s a few things I didn’t know I knew.
Which brings me to my title Unknown Known.
You know…the thing you knew you didn’t know you knew (mainly because you thought it was common sense, right?)
Well very often it ain’t ! (did I tell you how good a writer I was?)
Very often that Unknown Known is Intuition, or a Feel for something, or an Innate Judgement…maybe it’s Emotional Intelligence?
Anyway, here’s what I learnt I didn’t know I knew by listening to these cyber specialists in communicating and engaging with your market.
Writing communicative meaningful text underpins anything and everything the cyber geeks are telling, and warning us we don’t know yet.
However, they don’t know what they don’t know
Now this is the scary zone. (remember Rumsfeld?)
They know what they know. But they are really bad at communicating it.
And they don’t know they are bad at it.
Sorta like the guy that knows everything, but that’s all he knows. Met em?
And that’s why they are considered geeks.
It may well be the definition of geek,
1. A person regarded as foolish, inept, or clumsy.
2. A person who is single-minded or accomplished in scientific or technical pursuits but is felt to be socially inept.
I think you do
Trust your intuition
The Known Unknown.