Starting a business has never been easier thanks to the Digital Age.
Well I’ve got my new fashion range (product) all photographed and uploaded to my e-commerce site and I’m open for business. My social marketing is firing. My ‘Likes’ are through the roof.
I have done a whole lot of work, ruminated on my styling, my brand, my logo, my message, my target market, I’ve done my cash-flow projections. (I owe a bit for fabric and manufacture, of course, fortunately my mate did the website and she’s happy to contra the bill). My business plan is rock solid.
Nothing is selling.
Umm…maybe this article will provide some insight.
Well said George, and it mirrors a set of axioms posed in Daniel Pink’s book
‘A Whole New Mind’
It’s impressive to note that it was written 8 years ago (when everyone was referring to a Left and Right Brain..but I’ll let that go through to the keeper)
Daniel poses these 3 questions to anyone starting a new enterprise
I would add a 4th
4. Are you an expert, still learning, in your field of expertise ?
(start at 3.55 in)
If you answered YES to Q.1 & Q2… You will struggle
If you answered YES to Q.3 & Q4… You have a fighting chance.
Only a fighting chance.